Shortages, Smoothies and Fraud: The Matcha Market Cracks Under Pressure
I still remember my first sip of matcha back in college—it was at this tiny café in Seattle, where the barista whisked it up with such care that it felt like a ritual. That vibrant green froth, the subtle sweetness mixed with a hint of earthiness, hooked me instantly. Fast forward to today, and matcha … Read more